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JOSEPH BURNETT COMPANY FOOD product ADVERTISEMENTS
- Revision
6/25/2007 -
Joseph Burnett
co. trademark
Photo: Kitchen Enchantment: http://www.kitchenproject.com
“What is it
like-this plant, so beloved of nature that she has bestowed upon it a veritable
magic wallet, in the shape of a little sheath, wherein reposes such wealth of
usefulness and delight?”
Joseph Burnett, About Vanilla, Joseph
Burnett &
Co., Boston, 1900
ON
THE FOLLOWING PAGES ARE PICTURES OF ALL THE COMPANY ADVERTISING WE HAVE IN OUR
ARCHIVES. THE INFORMATION AND ILLUSTRATIONS THEY INCLUDE WE FEEL OFFER THE
HISTORICAL RESEARCHER AND VIEWER A CHRONOLOGICAL DEPICTION OF THE PRODUCTS THE
COMPANY Marketed OVER THE YEARS. WE WELCOME COMMENTS AND ADDITIONS TO THESE
PAGES. FOR OTHER BURNETT ADS SEE THE SECTION ON
MEDICINES & PERSONAL PRODUCT And related
Food
Products information.
Note: MOST of the images below are
"thumbnails" and you need to click on the image to open the full size version.
FROM HARPER’S WEEKLY JULY 19,
1862
BURNETT'S
Cooking Extracts
LEMON, VANILLA, ALMOND, ROSE, NUTMEG, PEACH,
CELERY, CINNAMON, CLOVES, NECTARINE, GINGER, and ORANGE, are the names of
BURNETT'S STANDARD FLAVORING EXTRACTS.
Harper's Weekly,
August 16, 1862
BURNETT'S
Cooking Extracts
The attention of housekeepers is respectfully
invited to Burnett's Extracts. They are entirely free from poisonous oils and
acids. They have all the delicacy of the fruits from which they are prepared,
and are less expensive.
Harper's Weekly, August 30,
1862
BURNETT'S
Cooking Extracts
BURNETT'S FLAVORING EXTRACTS meet with much favor.
They are used and endorsed by the first hotels in the States and in Canada. The
proprietors have many certificates of their purity and quality from those best
qualified to judge.
Harper's Weekly, October 18,
1862
ADVERTISEMENTS
BURNETT'S
Cooking Extracts
Whatever Dr. Burnett makes is the best of its kind.
His Cooking Extracts fully sustain this reputation.
Brooklyn Daily Eagle
Nov 19. 1870
Advertisement from an Iowa newspaper, 1876
BURNETT'S Standard Flavoring
Extracts
for cooking purposes-
"Pre-eminently superior"- Parker House, Boston
"The best in the World"- Fifth Avenue Hotel, N>Y.
" Exclusively used for years."-Continental Hotel, Phila.
"We use them exclusively"-Sherman House Chicago.
"We find them the best"-Southern Hotel, St. Louis
"We find them Excellent"-Occidental Hotel, San Francisco.
TO HOUSEKEEPERS
The superiority of these Extracts consist in their PERFECT PURITY AND GREAT
STRENGTH.
These Extracts are warranted free from the poisonous oils and acids which enter
into the composition of the factitious fruit flavors now in the market
---------
A full line of the above Extracts to be found with GUS. SMITH, THE GROCER, 305
Walnut Str., Des Moines, Iowa From
Des Moines Co. IA.
Thanks to: Kathy Newton
<jnewton62@comcast.net>
BURNETT’S FLORAL HANDBOOK 1877
PAGES FROM THE FLORAL HANDBOOK C.1870’S/1880’S
Garden and forest / Volume 3, october 8, 1890
Standard Favoring
ABSOLUTELY PURE FULL MEASURE.
No cartoons to hide long-necked and paneled bottles.
Thoughtful people should read the testimonials below,
from cooks of national reputation.
JOSEPH BURNETT & Co., Boston:
Gentlemen, -I have used your Extracts for years,
knowing them the best to be found in the market.
MARIA PARLOA, School of Cookery, Tremont Street., Boston.
Garden and forest, Volume 4, Issue 177, July 15,
1891
Joseph Burnett & Co., Boston:
From Professor Blot.. School of Cookery, Tremont Street, Boston. I have used
your Extracts for years, knowing them the best to be found in the market. A
good dish is often spoiled or rendered unpalatable by the use of a detestably
cheap, impure and deleterious Flavoring Extract. In answer to inquiries from
the ladies of my various classes, I invariably reply that during the past two
years of my lectures on cookery, "I certainly prefer those prepared by Joseph
Burnett & Co., of Boston, above all others."
BURNETT'S EXTRACTS are for sale by Grocers and Druggists
generally throughout the United States; also in many foreign countries. Do not
accept the poor substitutes offered, but insist upon obtaining BURNETT'S, they
are THE BEST.
1890 (Which also includes burnett’s cocoaine)
1892
YOUTH’S COMPANION, DEC. 14, 1899
THE STORY OF VANILLA CHAPTER 1 FROM COSMOPOLITAN MAGAZINE
1899
The story of vanilla chapter 2 from the national magazine
c.1899
The story of vanilla chapter 3 1899
The story of vanilla chapter 4 from McClure’s magazine C.
1900
The story of vanilla chapter 5 C.1900
THE YOUTH’S COMPANION FEBRUARY 8, 1900
From harper’s weekly 1900 & THE Ad below IS also from
1900
Ad from 1900
BROOKLYN DAILY EAGLE, Sept. 14, 1902
harper’s magazine 1903
THE BOSTON COOKING SCHOOL MAGAZINE 1903 Similar to ad
from harper’S from the same year
Burnett’s
extracts trade card (this version may have had an attached calendar)
The
date is probably the late 1800’s to early 1900’s, while the illustration
appears to be from an earlier time.
A LEMON EXTRACT BOTTLE FROM C.1900’S
Extract ad showing sample shipping container & price may
1906
ADS FROM DAINTY DESSERTS AND CONFECTIONS 1906
CONTINUED 1906
Continued 1906
BURNETT’S VANILLA EXTRACT AD FROM DAINTY DESSERTS AND
CONFECTIONS 1906, shows the BOX THEN IN USE which contained a bottle of extract
THE YOUTH’S COMPANION JUNE 15. 1911
CHIRSTIAN SCIENCE MONITOR, MAY 29, 1912
Courtesy of the
Christian Science Monitor, Boston, Mass.
http://www.csmonitor.com
YOUTH’S COMPANION 1914
c. 1914 (note: the two styles of packaging used for the
western and eastern markets)
c. 1914
FROM DAINTY DESSERTS COOKBOOK C.1918 WITH HINTS ON USING
THEIR PRODUCTS AND WHAT WAS AVAILABLE AT THE TIME
1920
FROM DAINTY DESSERTS 1920
GOOD HOUSEKEEPING SEPTEMBER, 1920
GOOD HOUSEKEEPING NOVEMBER 1920
1920
LADIES HOME JOURNAL FEB. 1921
LADIES HOME JOURNAL APRIL 1921
GOOD HOUSEKEEPING MAY, 1921
THE LADIES HOME JOURNAL, OCTOBER 1921
LADIES HOME JOURNAL AUGUST, 1921
LADIES HOME JOURNAL DEC., 1921
1922
(SEE LADIES HOME JOURNAL FEB., 1921 THE AD IS SIMILAR WITH SLIGHT DIFFERENCES IN THE TEXT)
LADIES HOME JOURNAL FEB., 1922
WOMEN’S HOME COMPANION FEB. 1922
DOUBLE AD FROM THE LADIES HOME JOURNAL OCT. 1922
PAGE 1 OF 2 FROM THE ABOVE AD
PAGE 2 OF 2 FROM THE ABOVE AD
ad from American cookery 1927
FROM THE KDKA RADIO COOK BOOK C. 1927
(rather an unusual recommendation, in this ad,
Considering the high alcoholic content of vanilla extract)
From child life, may 1929
Cover and
advertisement from the children’s book, “Why the Cows Cried” available from the
Joseph Burnett Company (Also see the 1930 Ad below)
Burnett’s advertising flyer from the 1920’s - SIDE ONE
Burnett’s advertising flyer from the 1920’s
- Side two
1930
CHRISTIAN SCIENCE MONITOR AUG. 13, 1931
Courtesy of the
Christian Science Monitor, Boston, Mass.
http://www.csmonitor.com
WOMEN’S HOME COMPANION 1931
Good Housekeeping June, 1932
BETTER HOMES AND GARDENS COOKBOOK 1933
Christian Science Monitor January 13, 1933
Courtesy of the
Christian Science Monitor, Boston, Mass.
http://www.csmonitor.com
American cookery February, 1933
AD FROM MARSHMALLOW SCOOPS COOKING IDEAS C.1933
CHRISTIAN SCIENCE MONITOR, JAN. 13, 1933
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
GOOD HOUSEKEEPING JAN. 01, 1933
CHRISTIAN SCIENCE MONITOR, JAN. 29. 1934
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
Better homes and gardens, sept., 1934
CHRISTIAN SCIENCE MONITOR, SEPT. 4, 1935
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
Page from American cookery magazine 1936
1937
The Christian science monitor Apr. 22, 1937
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
The Christian science monitor oct. 7, 1938
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
Burnett ad with coupon 1939
Side one
Burnett ad with coupon 1939
Side two
Advertising flyer for burnett’s ice cream mix c.1940
Front (fold out)
Back (remaining portion)
GOOD HOUSEKEEPING MARCH 01,1940
WOMAN’S DAY APRIL 01, 1941
WOMAN’S DAY JUNE 01, 1941
Yankee magazine, October, 1941
CHRISTIAN SCIENCE MONITOR, AUG. 14, 1942
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
CHRISTIAN SCIENCE MONITOR DEC. 11, 1942
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
CHRISTIAN SCIENCE MONITOR FEB. 13, 1943
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
FROM THE WWII COOKBOOK, COOKIES FOR ROOKIES
THE LITTLE AD AT THE BOTTOM SHOWS THE STYLE BOTTLE THEY
USED DURING THE 1940’S (SEE PREVIOUS TWO ADS)
3 SIMILAR ADS FROM THE CHRISTIAN SCIENCE MONITOR
1943-1944
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
The Christian science monitor OCT. 3, 1944
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
CHRISTIAN SCIENCE MONITOR, NOV. 24, 1944
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
The Christian science monitor March 9, 1945
Courtesy of the
Christian Science Monitor, Boston, Mass. http://www.csmonitor.com
WOMAN’S DAY NOV. 1, 1945
LIFE
MAGAZINE, JUNE 16, 1952, “HOPPY” AD (NOTE: PRODUCT OF AMERICAN HOME FOODS, INC.
A DIVISION OF AMERICAN HOME PRODUCTS CORP.)
William
Boyd, better known as Hopalong Cassidy or “Hoppy”, was one of America’s top
radio, movie, and TV cowboys in 1952.
His own
TV program premiered: September
19, 1952 and last aired:
April 2, 1954 (52 half-hour episodes),
originally on NBC (30 min.).
The first
significant western to appear on network television was The Hopalong Cassidy
Show, which began
on
August 7, 1948 (his old movies edited to fit in the 30 to 60 minute time slot).
It starred movie-cowboy legend William Boyd as Hopalong, a character he had
played in sixty-six movies between 1935 and 1948. He also did 104 half-hour
radio adventures broadcast from 1950-52.
In the Hopalong Cassidy Show on television, Hoppy was still owner of the Bar 20
Ranch. He had a sidekick, Red Connors, who was the perfect foil for Cassidy. Hopalong, unlike most cowboy heroes, dressed all in black and, with snow-white
hair, cut quite a figure atop his horse, Topper.
William Boyd was born in Ohio in 1895, and died on September 12, 1972.
Edgar
Buchanan (who played his sidekick, Red Connors) was born in Missouri in 1903,
and died on April 4, 1979.
Thanks to
tv.com and tvdays.com for the above information on William Boyd’s career as
Hopalong Cassidy. You can visit the official website at
http://www.hopalong.com, copyright, U.S.
Television Office, Inc.
THIS
WRITER, as a boy, remembers the big four cowboys; Gene Autry, Roy Rogers, the
Lone Ranger, and Hopalong Cassidy of that time. They were the “good guys” who
kept law and order in the old west. They made our young lives more full.
Even
today, Hopalong Cassidy has a fascination with many collectors, and his
memorabilia are in great demand. The promotional items issued in his name make
wonderful, colorful, and not least, nostalgic collectibles. Burnett pudding
items featuring ‘’Hoppy” are no less collectible, and they are in demand by
those serious collectors who want to “round out” or complete their collection.
Therefore, burnett pudding promotional and food items are scarce, and when they
do turn up, can realize premium prices.
For those
who are dedicated to preserving “Hoppy” collectibles, we wish you good fortune
in helping to preserve his legacy.
Brochure to promote the new burnett’s instant pudding
(1952) Note: some pages are omitted as they do not promote the product
 
 
 
A closer look at the displays
hopalong Cassidy mask premium
TROLLEY SIGNS ADVERTISING BURNETT’S VANILLA
THE TOP SIGN IS FROM THE 1920’S AND THE BOTTOM SIGN FROM
THE 30’S /40’S. THESE WERE POSTED ON TROLLEYS, SUBWAY CARS, BUSES, AND
RAILROAD PASSENGER CARS.
Burnett vanilla trolley sign in use
Our
thanks to http://www.torontobus.com for this image.
BURNETT’S EXTRACTS ADVERTISING CLOCK FROM circa 1893 by
baird clock co. of Plattsburg, N.Y.
The clocks were given to Larger retailers (photo courtesy
of Heritage galleries HTTP://www.heritageauctions.com).
THE ORIGINAL PACKAGING, PLUS FRONT & BACK PICTURES OF A
CAKE TESTER GIVEN TO CUSTOMERS. A clearer wrapper is pictured at the bottom
POST CARDS SENT TO POTENTIAL CUSTOMERS from the early
1900’s
The joseph
burnett company was one of a few businesses which advertised their products on
the back of encased postal coins. These were used for a very short time in 1862
when coinage was in short supply. The company advertised both its food and
medical & personal products on two different strikes. For more on both, please
see
joseph burnett
company medical & personal
products.
The Joseph
Burnett Company Trademark Prior to c. 1914
The End
The
Southborough Historical Society would like to Thank our dedicated members, Paul
Doucette, SUE ALLEN, AND Mark Fox, for THEIR energy and enthusiasm in
collecting, researching and preparing this material.
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